DATAFIRST New DataCar CRM 360 release

New DataCar CRM gives car dealers a 360° view of their customers

DATAFIRST, leading software provider for the automotive distribution industry, is pleased to announce the release of DataCar CRM 360, its latest innovation in customer relations and customer journey management for automotive dealers.
Mindful of the strategic importance of generating Sales and After Sales business, DATAFIRST has designed DataCar CRM 360 in order to meet the expectations of multibrand distribution groups aiming to compile customer data and invest or assert themselves in a streamless digital transformation strategy.

The path to personalized customer journeys

DataCar CRM 360 enables dealers to build a database centralizing customer profile information from:

  • Their various entities: companies, locations, brands
  • Their different data sources : DMS, CRM, external data
  • Their different areas of activity: NC, UC, After Sales, CRM

Designed on the strength of our thousands of users’ experience, the solution has been designed to:

1.Better serve end customers, with:

  • A central database including After Sales data (DMS interface): customers are recognized at all contact points
  • Quick answers: lead integration and management, DMS interface
  • Integration of Customer Follow-Up (customer claims)

2.Provide a more intuitive, user-centred CRM software

Datacar CRM 360 has been developed based on the UX (User Experience) design process in order to ensure it is:

  • Ergonomic and easy to use (central contact search engine, quick actions feature, autofill forms, multipage/multitab feature)
  • Mobile-friendly (tablet and smartphone)
  • Adaptable to all devices (responsive design)


DataCar CRM 360 is a major component of the DataCar Digital product offering

  • A central marketing database for precision marketing, combining different selection criteria
  • Website link in order to streamline lead management and measure campaign ROI
  • Integration with call center solutions

It helps improve business management

  • Group and/or Brand overview
  • Optimised lead management
  • Link with B.I (Business Intelligence)

First customer adopts the solution

A first pilot customer has already adopted the solution. The next deployments are scheduled for June 2017.

Pour en savoir plus sur Datacar Digital :
Pour en savoir plus sur la démarche UX chez DATAFIRST : voir notre vidéo

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