General Data Protection Regulation (GDPR)
The DATAFIRST vision and product offering for Automotive Distribution groups.
The General Data Protection Regulation (GDPR) came into effect on 25th May 2018.
The new regulatory framework, which lays down more stringent rules with regards to personal data, must be taken into serious account, not only because of these risks but also because people are concerned about the use made of their personal data, which may be exploited to their detriment.
For automotive car dealers, as for all actors in the economy, the quest for consent is underway so that companies can continue to roll out well targeted marketing campaigns.
This is the reason why DATAFIRST has developed a consent management center so that car dealers can collect and archive customer consents forms..