If you created a website for your car dealership, you must now optimize the content in order to move up in search engine rankings. How? By implementing an SEO strategy dedicated to your car dealership’s website. This strategy includes different techniques, but today we will focus on the method of selecting the right keywords for the content of your automotive website.
What is SEO?
SEO includes the techniques to improve the positioning of a website in the search results and to increase traffic. As opposed to paid searches, these techniques are free. They include choosing the right keywords to add to the website’s contents, backlinking strategy and the creation of original “fresh” content.
How to choose the keywords on your website?
Whether you want to generate qualified leads or inform your existing customers, you will first have to think carefully about the purpose of your website. In general, as a car dealer, you target multiple targets: leads, prospects and customers.
- Put yourself in the shoes of your target
The first step is to put yourself in the place of the people you target and consider the requests that they might submit to the search engines. Then, make a list of all the keywords that come to mind.
- Analyze your product and services offering
After the first list of keywords, you will have to split them into categories and refine your search. Improve basic keywords by adding the specifics related to the products or services offered by your car dealership. By incorporating your value, your keywords are more specialized and therefore more attractive to users.
- Discuss it with the all departments of your car dealership
Ideally, talk about it with the different departments of your car dealership: workshop, shop, showroom. Each of these people probably has a different view of its products or services. Their ideas will allow you to get closer to the queries requested by users.
- Use the Google Keyword planning tool
By connecting to Google Adwords, you can use the the keyword Google planning tool. If you encode the keyword ideas already found, this tool offers new keyword proposals.
- Set the keywords search volume
Still in Google Adwords, define the search volume for each keyword set beforehand. You can then realize which keywords you should favor by classifying them in order of priority.
- Evaluate the degree of competition
Finally, once you have defined your keywords, analyze the degree of competition for each of them so you can assess your chances of being at the top of the results for that query. You can use the tool provided by Google Adwords or also tools like SEMrush or Moz.
You now know the keywords for which users submit queries. You will now have to integrate these keywords in your content respecting the rules of the web editor. But that’s another story.
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