A call-to-action, often called “CTA” is a kind of button positioned ain strategic places on your website in order to generate leads. Through these call-to-actions, you bring your visitors into the funnel in order to convert them into leads. There are different call-to-actions tthat can be used depending on the place where your lead is on your website. Let’s review the options:
Web forms
Forms are the primary means by which you can gather data oabout your leads. It is therefore necessary to optimize it otherwise you risk losinglosing contact opportunities. So first of all, you need to define the information you want to get from your visitors. Then, you must think about placing them in key locations on your website, for example, following the presentation of a car model, or, underneath a test drive proposal.
The “Read More” button
This CTA is generally placed on your blog or news page, below the first lines of your articles. This allows you to display only a small portion of the contents of each item and therefore enable the visitor to get an overview of your content. The advantage of this technique is that it allows you to display one article per page, and thus measure the traffic obtained on this article.
Call-to-action on your products and services
If you present your products or services on your web site, it is important to make them visible, at least partly, from the home page. Even if you already have an entry point to the complete description of these products and services from the menu, it is important to also add an entry point to these descriptions, as soon as you talk about this. For example, if you have some car models on your home page, add a visible button such as “Discover this model.”
Call-to-action to social networks
This is the call-to-action that you integrate in your content so that the reader can share it on social networks. The advantage is promoting your content and thus potentially reaching a wider target. You can integrate these sharing buttons in the content on the articles on your blog, your news or your landing pages.
Lead nurturing and CTA
Your visitor is already a lead, but he has not yet moved to the next level. The interest in your services and products is here, but there is no more action. How can you change this? You must offer him something more. For example, on the thank you page after downloading a brochure, you can offer him a special ongoing offer to further attract his attention, and try to convert to the next level.
CTA for events
If you are organizing an event, you must ensure the promotion and thus make it visible on your website. Include a call-to-action dedicated to the event, for example, in the customer area, with a design of its own .
Finally, so that your CTAs continue to operate, update them regularly. Also, change their position and the slogan used to see what works best.
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