It’s no longer a secret. The number one source of information consulted by car dealership customers is the web, just before the dealership. To increase the conversion rate of these visitors, leads or prospects, it is important to create optimized web content.
Here are some tips that will help you optimize the content of your car dealership’s website to attract more customers to your car dealership.
1. Pay attention to your advertising slogans
Do not just list the services you sell or your products’ features. Make them more attractive for the visitor. For example, if you list the models of the car brand you sell, do not just write the name of a car model, include catchlines such as “Aesthetically appealing and emotion” followed by the name of the model.
2. Titles are important
Try different titles and subtitles on your pages. Titles are indeed elements that visitors to your site will see first. Hence the importance of testing different titles.
3. Test different Call-to-Actions
Encourage the visitors of your car dealership’s website to perform several actions that will lead them straight onto the path of conversion. Change the names and positions of the call to actions. It might be a contact form to fill out, a button to click to watch a video, a button to download a catalog, a “read more” button, a button that opens a page detailing your products, a button to subscribe to your RSS feed or your social networks … These CTA’s must absolutely be visible.
4. Prove what you say
Everyone loves what is tangible. If you put forward arguments, make sure you can prove them. You can add numbers, cade studies or testimonials.
5. Choose your images carefully
In some areas, a picture is worth more than a description. This is particularly true for cars. Visitors certainly want to know the price and the technical specifications, but they will also be seduced by its look. Join systematically to each car model’s presentation several good quality photos that will allow the visitors to explore the interior and the exterior of the car.
You can now implement these tests on your car dealership’s website and see what the impact on the traffic and the conversion rate of your web site are.
Latest comments