DATAFIRST and GForces announce a strategic partnership

DATAFIRST and GForces announce a strategic partnership to deliver digital dealer marketing solutions

New consumer purchasing behaviors are prompting today’s car dealers to increase their website and social media presence in order to attract any customers looking to buy or have a vehicle serviced, back to the dealership.

Hence the need to incorporate proven digital dealer retailing solutions including:
• Websites designed with the internet user in mind and fully mobile-friendly
• Digital marketing operations founded around a high performing CRM to manage lead-generating marketing campaigns and measure results
• An off-site sales team (Business Development Center) in charge of processing incoming and outgoing contacts in order to bring potential consumers in to the dealership or workshop.

In order to help its customers achieve this objective, DATAFIRST has chosen to form an alliance with GForces Web Management Ltd, the leading provider of digital dealer solutions.
The strategic partnership is already operational with two French pilot customers currently under development and due to go live in July.
Furthermore DATAFIRST has strengthened its marketing consultancy services and has become a Google Partner in order to provide optimal customer support.
For more information about this new offer, do not hesitate to contact our dedicated team.

GForces is now the largest automotive-only digital agency in Europe trusted by leading car dealers, importers and vehicle manufacturers in the UK, Continental Europe, Middle East and globally.
GForces’ goal is to create on-line as much Automotive Consumer Convenience as possible through its NetDirector Software Suite and specialized Support and Agency Services, and they encapsulate this goal in their mission statement: “Driving the digital dealership”.

GForces have a passion for Automotive and a proven expertise experience in network adoption projects.
Their 10 years of expertise building digital solutions for dealers and manufacturers is synthesized in the solutions their customers use today. GForces have more than 4 million transactions on their websites per week.
GForces are continuously at the forefront of internet technology and digital marketing for their clients. They select and work with the leading technology and digital players to offer customers the best solution based on their platform.
With over 300 staff in the UK, Middle East and Continental Europe dedicated to automotive digital landscape, GForces is privately owned and funded to guarantee its independency, flexibility and creativity.

NetDirector is GForces’ core platform, an automotive-specific Content Management System (CMS) offered as SaaS with car sales support, stock and aftersales functions, leads generation and management, media management and many add-ons.
GForces automate a lot of website technology for the Dealer with Dealer-friendly, flexible content management so he can manage his own digital dealership.
GForces provide their platform as a “Total Solution”. It includes: design, development, deployment, training, support and on-going account management and complete agency services.
This is provided for importers and vehicle manufacturers as full dealer-network website solutions or network-wide Total Digital Marketing programs. GForces also deliver this as specific tools like used car locators, stock and feed management tools, menu-priced service booking systems, car-financing solutions, remarketing solutions, etc.
GForces have selected and integrated for their clients the best automotive internet players. They offer an open platform to integrate products and data from OEMs or other 3rd parties to achieve jointly optimal consumer convenience.
GForces agency services include digital strategy implementation, creative services (like brand identity, copywriting, design/art, TV production, photography and video production, animation and motion graphics), digital marketing support (SEO, paid search, display, retargeting, digital TV, e-mail marketing, digital PR, social), Off-line marketing (TV, print, PR at top level, events) and Analysis (campaign reporting, data analysis, customer profiling, and market research).
For more information, please contact:
Joost CARDOEN at
Tel.: +32 (475) 75 14 44 or +44 (7966) 69 17 41

DATAFIRST develops and deploys management solutions for the automotive industry. These include DataCar DMS (integrated management software), DataCar CRM (customer relations management), DataCar Websites (customised automotive websites), DataCar B.I. (an innovative supervisory tool), and DataCar Portal (portal for access to the Datafirst environment). These products are used by distributors and groups of distributors of all sizes, from the following networks: Alfa Romeo, Fiat, Ferrari, Lancia, Fiat Professional, Chrysler Abarth Dodge Jeep, BMW MINI, Chevrolet, Ford, Jaguar Land Rover, Mazda, Opel Vauxhall, Honda, Hyundai Kia, Peugeot Citroën, Mitsubishi, Renault Nissan Dacia, Suzuki, Subaru, Toyota, Volvo, Volkswagen Audi Seat Škoda VW Commercial Vehicles.
Founded in 1985 and based in France, DATAFIRST maintains an active international presence with more than 22,000 users across Europe. DATAFIRST’s products are compliant with international standards and thus connect suppliers, distributors and manufacturers from all over the world.
For more information, please contact:
Tel.: +33 (0)4 78 78 11 54

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