If data collected from the car manufacturer, is properlyl integrated into a CRM software system dedicated to the automotive market, it is a veritable gold mine for attracting and retaining customers. Your manufacturerand your own car dealerships are all equipped with a CRM, but do you use the stored data properly?
Despite what automotive market might lead us to believe,, the millennial, or Y generation, those born in the 80’s and 90’s, dream of owning their own car as soon as possible. This generation that makes up 40% of the active population in Europe is a major challenge for the automotive industry who is trying to seduce them, whatever the cost.
Have you ever thought of sending an automotive industry newsletter to improve customer loyalty? The newsletter is indeed a good way to keep current customers aware of the offers, services or news available in your car dealership. But if you want your automotive newsletter to be effective, you will have to follow a few rules.
Networked cars have been one of the hot topics in automotive news for several months. During the last Paris Motor Show, the networked car had already caused sensation. More recently at CES 2015 held in Las Vegas the car was showcased along with other original digital innovations
Imagine for a moment a car that can park itself or is able to travel hundreds of kilometers without any driver? After the autonomous car made by Google, other major car manufacturers such as Mercedes -Benz or Audi presented in turn their vision of the autonomous car. With a big entrance at CES 2015, the Consumer Electric Show, the autonomous car is undoubtedly one of the most important trends in automotive industry.
As a car manufacturer, you implement different tools to generate leads before sending them to the dealer in the best position to process them. But are you sure that your distributors have the right tools on hand to deal with these leads? Discover how to optimize leads processing.
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