Marketing in view of the GDPR: The DATAFIRST vision and product offering for Automotive Dealers

  • We recently published a white paper about the Central Marketing Database. This subject is today more topical than ever with the introduction of the General Data Protection Regulation (GDPR), leading us to produce this booklet.
    The guide reviews the concepts and main points of the regulation, the roles and responsibilities of the parties involved and the solutions DATAFIRST propose:

    • Review of the concepts and main points of the regulation
    • The respective roles of the parties involved and DATAFIRST’s responsibility
    • Advice to Dealers
    • Changes to DATAFIRST’s products in view of the GDPR
    • New: Consent Management Centre
    • The fundamentals of modern marketing: central marketing database and consent management
  • DATAFIRST GDPR Guide for car dealers

DATAFIRST GDPR booklet for Car Dealers

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